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The Kate Toon Podcast

Oct 31, 2017

Entrepreneurs are the rock stars of our time.

Wherever you look, you see them splashing about in all their entrepreneurial glory.

They take every opportunity to tell us:

  • How they started with nothing and built an empire

  • How they’re living the four-hour working week dream

  • How they succeeded in business by taking risks, dreaming big and reaching high

    And it’s all so confusing.

    Because as I read these articles, dressed in my PJs and dropping biscuit crumbs onto my keyboard, I feel a twinge of envy.

    But I also feel a quiver of revulsion.

    Because I should want all of that, right?

    But what if you don't?

    In each podcast I’ll take one of the traits ascribed to entrepreneurs, the ‘requirements’, and then poke it and pull it apart to see how relevant or necessary it really is.

    We'll tackle the challenges some entrepreneurs face too.

    You won’t find any get-rich-quick schemes in this pod. I won’t be selling you some impossible dream of working ten minutes a day from a hammock either.

    And if you’re looking for a serious, hard-hitting business tome or philosophical deep-dive you should head back to iTunes This book is business light – and proud to be.